||12-21-2010 12:00 PM
NHLPA partners with Polar Mobile
Polar Mobile (www.polarmobile.com) and the National Hockey League Players' Association (NHLPA) are proud to announce today the formation of a multi-year partnership to develop a series of multi-faceted mobile Apps. The first set of NHLPA mobile Apps launched today, across iPhone, BlackBerry and Android smartphones, will allow fans to access unique player based content from the palm of their hands. "The NHLPA is excited to announce this partnership with Polar Mobile and the launch of the first NHLPA mobile App," said Mike Ouellet, Chief of Business Affairs, NHLPA. "Hockey fans are very tech-savvy, so this is a great way for fans to follow their favourite NHL players through this dynamic mobile platform."
Under the partnership, the NHLPA has agreed to license to Polar exclusive NHLPA.com based content for mobile distribution. Polar will leverage the content to launch a series of mobile products, including, but not limited to, mobile Apps. All the products are designed with the goal of connecting fans with the players and making unique and interesting stories about the players more accessible.
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