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-   -   Question for Flyers Fans (virtual ads behind the net) (http://hfboards.hockeysfuture.com/showthread.php?t=903724)

fahad203 04-14-2011 08:00 PM

Question for Flyers Fans (virtual ads behind the net)
 
I noticed during the Sabres game that there's a huge "KIA" banner behind the nets.

Doesn't that interfere with the view?

has anyone sat behind it?

Hollywood Couturier 04-14-2011 08:01 PM

Its not actually there...

Computer generated.

fahad203 04-14-2011 08:03 PM

Quote:

Originally Posted by Hollywood Cannon (Post 32374114)
Its not actually there...

Computer generated.



ooohhhwww................ thanks

Computers can do that? ;)

MiamiScreamingEagles 04-14-2011 08:08 PM

Yes, it is called virtual advertising.

Here is an article that describes it:

http://www.sportsbusinessdaily.com/J...rtual-ads.aspx

Quote:

The “green screen” technology, where NHL teams can sell virtual ads for home games that aren’t televised nationally, is in its second year. The New York Rangers first tested it in 2008-09 through the MSG Network, said Art Ventura, the network’s senior vice president of media sales.

The Flyers, Blackhawks, Blue Jackets, Capitals and Rangers are using the technology now, selling space on the glass behind the two goals and, in New York, an additional spot between the team benches at Madison Square Garden.

The Blackhawks, in their second season using the technology, have virtual sign deals with Chevrolet, Harris Bank, MB Financial Bank, the Illinois Lottery, Robert Morris College and Toyota. Those deals are valued in the mid-six figures, and each sponsor owns one goal per period, said Dave Knickerbocker, the team’s senior executive director of marketing and business development. The brands take turns sharing exposure for overtime games.
http://www.sportsbusinessdaily.com/J...1A2328EB0.ashx

Quote:

The Flyers are in their first year of using virtual ads and expect to generate “a little north of a half-million” in revenue by season’s end, said Joe Croce, senior vice president of sales for Comcast SportsNet. The team charges $3,500 a game in deals with Comcast Business Class digital communications, Geico, Immaculata University, McDonald’s, Powerball, Toyota, Verizon, Virtua Health System, Wawa convenience stores, Wells Fargo and Xfinity.

The Flyers pay $2,700 a game in production costs to Sportvision, the tech firm that the NHL uses to operate the virtual sign system. Philly carves its inventory into shorter increments of time where each brand gets a few minutes of exposure during each period. Some deals are tied to 10-game packages; others, such as McDonald’s and Toyota, run the entire season.

fahad203 04-14-2011 08:55 PM

Quote:

Originally Posted by MiamiScreamingEagles (Post 32374376)
Yes, it is called virtual advertising.

Here is an article that describes it:

http://www.sportsbusinessdaily.com/J...rtual-ads.aspx



http://www.sportsbusinessdaily.com/J...1A2328EB0.ashx



Awesome man......Thanks...... I learned something new today

fing0rz 04-14-2011 10:57 PM

interesting, this wasn't on the sabres feed

RJ8812 04-14-2011 11:22 PM

Quote:

Originally Posted by fing0rz (Post 32381467)
interesting, this wasn't on the sabres feed

because it's computer generated by the CSN feed

hof2120 04-15-2011 09:56 AM

Same thing they do behind home plate at baseball games, I'm not a fan of it in hockey.

might2mash 04-15-2011 10:06 AM

It's awful in hockey. Very distracting. Doesn't look natural like it does in baseball because it has to use tracking technology for the constantly moving cameras, and it shakes. A few times it's become "detached" and started it's own rush up the ice. Stupid. No way they get rid of it unless they get a ton of complaints though with that kind of cash flow.

PhilaFlyers 04-15-2011 11:22 AM

These are pretty annoying.

Ychocky 04-15-2011 12:51 PM

http://www.sportsbusinessdaily.com/J...1A2328EB0.ashx

or

http://www.gsdgsd.com/images/pletka_front.jpg

dingbathero 04-15-2011 12:57 PM

^^ if they can keep them to a minimum then I'll take the stuff on the glass... if not, put it on the jerseys... I'm NOT a huge fan of the glass ****.. takes away from my focus on the players....

Flyersfan139 04-15-2011 01:27 PM

Yeah I didn't like it at first but I really don't even notice anymore. Its been like that all season.

The Cheat 04-15-2011 01:34 PM

Quote:

Originally Posted by might2mash (Post 32388915)
It's awful in hockey. Very distracting. Doesn't look natural like it does in baseball because it has to use tracking technology for the constantly moving cameras, and it shakes. A few times it's become "detached" and started it's own rush up the ice. Stupid. No way they get rid of it unless they get a ton of complaints though with that kind of cash flow.

Did it have a better breakout than we did last night?

might2mash 04-15-2011 02:28 PM

Quote:

Originally Posted by The Cheat (Post 32392662)
Did it have a better breakout than we did last night?

Nope, but it got behind Miller. :sarcasm:

DeadPhish5858 04-15-2011 04:59 PM

I noticed it the first few games they were doing it, but now I don't even notice it.


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