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09-21-2007, 01:39 PM
WhipNash27's Avatar
Join Date: Jan 2007
Location: Westchester, NY
Country: United States
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Nike to Sell Bauer

Don't know if this good news or not, but I don't use bauer equipment (unless gloves count) anyway.

For consumers, the news means little. Jones noted that it is “business as usual” at the company’s New Hampshire headquarters and that products will still be hitting the shelves on time. Even products still in development will get their scheduled release dates.

“They do want the brand to move forward,” Jones said of Nike Inc. “They are passionate about it; that was made very clear.”

Jones did not anticipate any layoffs or employee movements, as Nike’s sales offer stipulates the company remains largely as is.

NHLers with Nike Bauer endorsements – such as Jarome Iginla, Evgeni Malkin and Eric and Jordan Staal – will still be promoted.

“Our marketing team is still engaged,” Jones said. “This brand is not going away for a long time.”

Last edited by WhipNash27: 09-21-2007 at 01:46 PM.
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