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03-19-2004, 08:19 AM
Rabid Ranger
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Originally Posted by NJD Jester
I think we'd agree that the league and it's television partners have never found a way to translate the in-arena experience on television.

But I do think if ESPN had marketed its product differently, using the physical nature of the sport to attract younger fans, the ratings would have been higher. But that would have taken a dedication to the sport the network simply never wanted to have.

IMO, the NHL and it's partners have tried every ploy imaginable to increase the ratings for hockey, and it just hasn't happened. Perhaps with the advent of HDTV that will change. Until then, you're right, one's best exposure to hockey is done live.

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