NHL2NIGHT to be cancelled after this year :(
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03-19-2004, 01:41 PM
Join Date: Feb 2002
Location: Chicago, IL
Originally Posted by
I think we'd agree that the league and it's television partners have never found a way to translate the in-arena experience on television.
But I do think if ESPN had marketed its product differently, using the physical nature of the sport to attract younger fans, the ratings would have been higher. But that would have taken a dedication to the sport the network simply never wanted to have.
So your advice would be promote the aspect of the game which is under incredible media scrutiny right now? Let me guess - you a big WWE fan? Put the Rock on skates, and let him "layeth the smacketh down"?
Did you ever consider that you can't translate the in-arena experience to TV?
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