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03-19-2004, 02:47 PM
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While I agree that the marketing team for the NHL is doing a subpar job, comparing it to the way the NBA markets its players is somewhat unfair.

The NBA has always marketed basketball as an INDIVIDUAL sport (IE Jordan vs. Barkley, Shaq vs. Yao), while hockey and other sports have focused on marketing the team aspects of the game rather than focusing on individual stars.

Perhaps the NHL should market hockey as more of an individual battle between 2 players rather than a team sport.

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