View Single Post
Old
05-22-2008, 03:30 PM
  #115
Forechecker
Registered User
 
Forechecker's Avatar
 
Join Date: Mar 2004
Country: Netherlands
Posts: 4,322
vCash: 500
Send a message via AIM to Forechecker
Quote:
Originally Posted by The Habitant View Post
A 1.2 cable rating is a 1.2 cable rating, regardless of network coverage. They both mean roughly 1.4 million househols.
That's actually not true. Cable network ratings are reported based on each network's coverage area, which is why there was a big fuss about the NHL selecting VS. At least that's how Nielsen and most media researchers look at the data. If you assume total coverage of all cable HHs for every network, then the Military Channel and CNN are on equal footing, and that's just not the case.

Forechecker is offline   Reply With Quote