More Disrespect from Local Media
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11-19-2008, 12:55 PM
Join Date: Mar 2007
Originally Posted by
I don't know. You appeal to the most people -> more people buy your product, more often -> more people read your newspaper -> advertisers want to reach as many people as possible which your paper does -> media costs to run ads goes up -> between the increase in sales of you paper and the increase in ad revenue, you make more money.
How is it not a smart business move?
Most (if not all) papers have a lackluster coverage of hockey. let's say 90% of buyers don't care about hockey -> no paper covers hockey -> your paper decides to cover hockey without cutting down other sports -> you get the 10% alienated customers -> you possibly get ad space at the three arenas in the area -> sales go up as a result
smarter business move
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