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11-19-2008, 01:00 PM
SingnBluesOnBroadway's Avatar
Join Date: Feb 2002
Location: NYC
Country: United States
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Originally Posted by flankerbill13 View Post
Most (if not all) papers have a lackluster coverage of hockey. let's say 90% of buyers don't care about hockey -> no paper covers hockey -> your paper decides to cover hockey without cutting down other sports -> you get the 10% alienated customers -> you possibly get ad space at the three arenas in the area -> sales go up as a result

smarter business move
Your talking about expanding the entire sports section. And that costs money.

3 guys who don't care about hockey are upset because that an extra page of hockey coverage means there's only two pages of baseball coverage. But that other paper has three pages of baseball coverage. I'm a baseball fan who hates hockey and thinks Zherdev is a new male-enhancement drug. What paper am I buying?

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