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01-31-2009, 04:18 PM
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Originally Posted by raganblink View Post
actually it is because that the retailer you are buying from needs to sell it at 35-40% markup. the dealers to the stores need to make 5-10%. and the company needs to make a lot of money off of the stick.

if hockey was more popular, they could mass produce more, and than sell it to dealers cheaper than they can sell it to retailers chearper. however a very good thing has happened with hockey sticks recently, they have achieved pretty much the limit on weight. until some big break through comes, sticks wont get lighter than 400 grams. therefore they don't need to invest so much in R&D, and then therefore they wont have to sell their sticks for so much to recoup their R&D losses. give it time and the price of the sticks will drop.
Actually, you're wrong. The companies making the sticks have to charge more because of the amount of warranty replacements. Why do you think pro stock sticks cost less? Because they don't have a warranty. It actually cost more to make the same model for pros but since there is no warranty, they don't have to cover their cost on the extra stick.

There is also certainly much R&D to be done. You can always make something better... Right now they're battling to get ahead of everyone else in performance and advertising because everyone has a lightweight stick.

AND even if they weren't doing R&D, why would they lower prices? They have to cover many expenses, including warranty replacements and it all boils down to making a profit. Look at Warrior, they're selling 10 year old sticks for more than their competitors newest innovations. Warrior has innovated one thing in their high-end sticks, "spyne."

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