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08-22-2004, 12:18 AM
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The NHL needs to market their big name players like the NBA does. You always see commercials for the NBA, "Watch Iverson's Sixers take on Kobe's Lakers, tonight at 7.. blah blah..." It's not too often the NHL does that. Usually, it something like "Tonight, watch Philly and the Rangers renew their rivalry..." I think it's more that the ESPN marketing department simply doesn't know how to market hockey, but yeah..

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