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09-16-2004, 02:21 PM
  #15
Rodent
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Join Date: Feb 2003
Location: On your dinner plate
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While we're on the subject,

I'm surprised you haven't said anything about the use of NYR's emblem on my web site or other Ranger fan web sites.

Technically, it is cause for the Dolans to become upset and unleash their legal eagles. But the PR value of letting me (and other web sites) use the logo in a tasteful manner far outweighs the bad PR they'd get if they made a stink.

The league has a uniform policy on this, by the way. It's not just NYR.

FYI - The Rangers PR folks are well aware of the various fan web sites that use the Ranger logo. They hire a consulting company to scan the world wide web on a regular basis. Kind of like a "clipping service".

To their credit, whenever they have a problem with the way the logo is being used, they are good about working with you to resolve the issue before they sick the lawyers. They are tolerant of honest criticism which is very big of them. E.g.., I can write a scathing column on my web site about how MSG's money is being mis-spent and they still consider it a "pro-Ranger" web site as long as I'm objective, respectful and not representing myself to be an official voice of MSG in any manner.

If I were to lower the standards and become abusive or personal towards players and/or management, then I could expect a nastygram from Penn Plaza.

So the rule of thumb is to be respectful and tasteful, even when being critical, and the club won't bite.

I.e., no porno on a page with the Blueshirt logo... unless (I suppose) it was a skantily-clad Veronika posing with Petr Nedved when the pivot was still a Ranger.

What was the question again?

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