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06-21-2009, 09:13 PM
Captain Ron
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Originally Posted by piston View Post
The league knows they are losing lucrative sponsorships for next season. This is a significant part of revenues and is directly tied to the poor economy. That is why there is concern of a precipitous drop in the cap.
I remember when the NHL lost their ESPN deal people thought the league would lose a significant amount of television revenue....which was not the case. There will always be companies willing to pay serious money in order to advertise. This will not be the reason the salary cap drops.....the sale of tickets and merchandise make up a large chunk of NHL revenue.....predicting ticket sales 1 year from now is nothing more than an educated guess.

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