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06-26-2009, 02:46 PM
  #17
Captain Ron
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Join Date: Jun 2003
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Quote:
Originally Posted by DeeMeck View Post
Sooo...if they played it tighter on advertising...but still turn the same revenue at the gate and jersey sales...then they actually make MORE money and the cap goes up.

Hockey fans aren't as passive as fans in other sports. You're gonna see the same people buying merchandise and attending games regardless of how much you spend on advertising.
Agreed.

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