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09-01-2009, 10:54 AM
  #17
Jester
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Quote:
Originally Posted by SteveNeptune View Post
Interesting - I see from Wikipedia that 3Com paid $900k a year to license the naming rights at that ball park. Not that much money in the scheme of things.

I don't know what Wells Fargo is paying, but if it is anything similar then it doesn't seem worth it to take a great name like the Philadelphia Spectrum, which the building could be called now, and make it the Wells Fargo Center, which sounds like an old people's home.
I believe there was a lump sum payment for naming rights when the building was getting funded during construction. Thus why we have seen: Corestates, First Union, Wachovia, and now, apparently, Wells Fargo.

Those are all bank buys.

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