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12-01-2009, 01:31 AM
  #111
XX
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Quote:
Originally Posted by PhoPhan View Post
That is, show one group a program interrupted by commercials at the appropriate act breaks and another group that same show without the interruptions, and the first group will report higher satisfaction with the show.
That has way more to do with how shows are written (with commercials factored in when making decisions) than with anything else. Without the commercials it would be like jumping all over the plot continuity line in a movie while not explaining the gaps. The cliffhanger moments would be lost as well. It has nothing to do with people liking breaks or TV ads. Even that one shouldn't get past you, Pho.

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