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12-31-2004, 10:36 AM
  #109
All-Star
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All the regular American markets have plenty of stars, and it does absolutely nothing for the good of the NHL. Everyone in those areas knows hockey to a certain extent, and they either like it or dislike it plain and simple.

Crosby needs to go to an expansion team like Atlanta to help them win more often.

Most people in those areas don't know much about hockey, but they like sports. A winning (non-clutch & grab) team with some flashy players, and a proper marketing campaign could potentially grab the attention of those sports fans, and convert them. You want to attract people? Show them a winning product that's fun to watch. Everyone loves a winner. We as hockey fans tend to get excited when we hear names like Crosby, Nash, Zherdev, Heatley, Kovalchuk, Gaborik..., but in reality, until their teams start winning consistently year after year (fluke playoff runs don't count), and word-of-mouth spreads, they'll never even be on the radar of the "sports but non-hockey" fan.

You want a piece of the lucrative TV pie? Make the league popular in every major centre. The major networks will then be begging you to air games.

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