Thread: RBK Jerseys
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01-08-2005, 11:23 AM
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Originally Posted by PanthersRule
Reebok is more marketable than CCM. No casual hockey fan cared about CCM. They see Reebok and everyone knows who reebok is. Plus, Reebok bought CCM/THC because they wanted to get into hockey and expand their relm of liscenced apparell and such. By hiding the logo on the back, no one sees it. It's one of those things that they want you to be aware of RBK making jerseys. That's why reebok came into the hockey business. Because they saw money and a chance to proft by signing a 10 year deal with jerseys and they're not gonna hide the logo from everyone.
The casual fan wont like CCM and the Traditional fan wont like Reebok. Figuring the traditional fan throws more dollars towards soft goods than the casual fan, its a bad move.

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