If Bettman Does Not Continue NHL Participation In The Olympics...
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03-01-2010, 06:03 PM
Geno and Juss '13
Join Date: Sep 2006
Originally Posted by
Yea and how has that worked lol. The point is that you grow it through the Olympics. Seriously, did you listen to ESPN or Fox Sports radio at all during the olympics?
Wrong. The Olympics helps make the never-watched-a-hockey-game person curious enough about the sport to tune into an occasional game on NBC on Sunday afternoon if they happen to be channel surfing at that time, but it won't turn people into zombies who consume nothing but hockey. The limited national TV (and unliklihood of nonhockey fans stumbling across Versus) prevents the Olympics from being a considerable springboard for the sport.
Sure, you can question the choice of expansion markets or the decision to not to simultaneously expand into already strong Canadian hockey markets, but the comparison of national vs. regional hockey TV ratings is confirmation that in the U.S. at least, hockey fans are created by having an NHL team in close proximity.
If the Olympics were so good at converting people into fans, there would be a million 14-year-old short-track speedskaters in the U.S. today.
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