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HBP,
Another very relevant find. If I have a chance, I'm going to see if I can track down that article. It looks like it could be an interesting read.
If the NHL doesn't have exclusivity over the cup, then I'm sure other leagues will challenge it, most notably is the WHA.
I'm sure that Bettman's going to be throwing his lawyers on this case right away, and usually things like this generally end up in the favour of the side that shells out the most in legal fees. It'll be interesting to follow though, as the potential is there for the NHL to lose it's greatest symbol.
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