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08-02-2010, 09:35 PM
Power Man
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Rogers Sportsnet to add a new channel on August 14

Sportsnet ONE to launch on August 14

Canadian sports fans will have another channel -- and hours of more live sports -- to choose from when Sportsnet ONE launches on Aug. 14.

More than 800 hours of live sports programming -- featuring the Toronto Blue Jays, Toronto Raptors and Barclays Premier League soccer -- will be available to viewers across the country, the bulk of it in high definition, on the 24-hour national sports digital channel.

Also scheduled to be broadcast are other MLB games, including the Seattle Mariners, and various NBA games.

"We know there is an incredible appetite for live-event sports, and we plan to fulfill that need," Doug Beeforth, president of Rogers Sportsnet, said Tuesday. "We are confident that Sportsnet will be a must watch for Canadian sports fans, and a great addition to the sports broadcasting landscape in Canada."

Sportsnet ONE launches Aug.14 at 12 noon, beginning with a Barclays Premier League match featuring defending champion Chelsea and West Brom, followed by a 4 pm ET / 1 pm PT MLB game and then the Blue Jays vs. Los Angeles Angels at 9 pm ET / 6 pm PT.

"Sportsnet ONE is the perfect complement to our four regional channels," said Beeforth. "We have established a reputation for live events on Rogers Sportsnet, and Sportsnet ONE continues that tradition."

Rogers Media, which owns Sportsnet ONE as well as the existing four Sportsnet channels (East, Ontario, West and Pacific), received approval from the Canadian Radio-television and Telecommunications Commission (CRTC) for a category mainstream sports channel license in March. Sportsnet ONE will be a national channel with the ability to broadcast regional content.

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