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01-13-2011, 11:23 AM
  #460
IrishSniper87
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Quote:
Originally Posted by agrudez View Post
Wow, that is pretty impressive.

It will still get soccer fans stuffed in lockers in high school (even more) if they wear a jersey that says "Bimbo" on the chest.

No one even knows what 'Bimbo' stands for off the top of their heads, why didn't they put 'Arnold' (the bread they make) since that is a more recognizable quantity.
Easy, BIMBO wants to launch the BIMBO brand in the States this year. BIMBO is already popular in Latin America. Why use one of there many brands when they can be just use the BIMBO name. The list of companies BIMBO owns is insane. It literally owns almost every baked good in the grocery store and most people dont even know that. That's part of the reason they made this deal and are putting BIMBO billboards on I-95.

BIMBO brands:
Arnold
Bimbo
Boboli
Brownberry
Entenmann's
Francisco
Feihofer's
Marinela
Mrs Baird's
Oroweat
Stroehmann
Thomas'
Tia rosa
Old Country
Weber's

and they distribute bread for

Sun Maid
Roman Meal
Milton's
Cinnabon

There is talk of them buying Tastykake. Why pick one of the brands when you can raise awareness of the entire company?

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