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Complete Rebranding, New Logo & Arena Renovations - Part II
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02-08-2011, 05:44 PM
Join Date: Aug 2004
Location: The Hot Seat
I rewrote some of my last post on this, since quite a lot of it didn't make a whole lot of sense. I was writing stream-of-consciousness, and that can get confusing when there's so much of it.
If I can expand on that here, a bit more:
A factor that was apparently not considered, was not only the impression of 'professionalism' that the classic era teams wanted to exude, but what the patrons of the day expected.
Hockey wasn't always available to the plastic-sitters like it is now. Seeing a game used to be something that you dressed up to go to. Top hats and ****.
Does the new Lightning logo seem appropriate for top hat fare (who wish to see blood)? It's chillaxed enough to appeal to the sandwich grabbers, and there's the problem.
Professional hockey's history is top-down. Economically speaking. So the older the logos get, the more they look like they belong at a yacht club. Ours looks like a d-bag wearing a backwards cap on a jet ski.
Last edited by Felonious Python: 02-08-2011 at
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