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02-10-2011, 11:17 PM
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Originally Posted by old time hockey4 View Post
Mere exposure effect. the more you're exposed to something, even without positive reinforcement, leads to a greater liking for the object.

I have to say I've fallen for it with these jerseys. Never thought they were as hilariously bad as some people on this board do, but when I finally saw one in person I was actually pretty impressed with the jersey, and I never thought I would really like it when they first came out in the summer.
Honestly, I think it looks OK by itself, but it looks bad when groups for 3 or more are sitting beside each other at a game.

They also REALLY stand out in a crowd wearing the normal red/black home jerseys.

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