OT: Tastykake Sold To Georgia Bakery
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04-11-2011, 01:35 PM
Join Date: Oct 2010
Originally Posted by
To hell with sponsoring, I wonder how this affects a neighbor of mine who's worked for them for over 20 years.
Here's the good news, at least initially:
"We are very pleased with the addition of Tasty to Flowers," said George E. Deese, Flowers Foods' Chairman and CEO. "Tasty brings a talented, committed team of employees, two highly efficient bakeries, the iconic Tastykake brand, a solid sales base, and an effective distribution system. The merger will expand Flowers' geographic reach and bring new consumers, new customers, and new opportunities for further growth. It will provide the opportunity to add Tastykake products to Flowers' existing direct-store-delivery network. With the addition of Tasty, our snack cake business will be significantly enhanced and we will have a new platform to grow our Nature's Own brand as we make other acquisitions that add needed production capacity for breads, buns, and rolls.
"Tasty and Flowers have a similar heritage and share the same core values of integrity, service, quality, and commitment," Deese continued. "We are delighted to welcome Tasty's 740 dedicated employees and 413 independent sales distributors to the Flowers Foods family. Our plans are to invest in the combined business for sustainable and profitable growth, and they will be an important part of Flowers' ongoing success."
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