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05-16-2011, 03:27 PM
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Join Date: Apr 2007
Location: Halifax
Country: Japan
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Originally Posted by Lucius View Post
Teams and the league make huge money off of selling those rights to companies to use in advertising. If they didn't enforce these rules, it would undermine the price they can charge on these things.

It's an unfortunate reality of business and this guy is just playing on public sympathy to get this tossed out when he almost certainly knew exactly the potential consequences when he put the sign up. Yes, I get the "little guy screwed by evil corporation" narrative is fun, but this guy is either an idiot or was just counting on exactly that narrative to let him slide by. Odds are, he figured no one would notice and got caught.

Bars and such have to buy a special license for their PPVs and games in regular circumstances. I am sure many ignore that too, but that doesn't make it legal.

There are PLENTY of ways to pull this off without using the logo. Take Boston Pizza. That was amazingly clever and didn't infringe on a thing. This guy just tried to get something for free (this is a giant advertisement for his store, not a public showing of his love of the Canadiens) and flamed out spectacularly. Why would a company like say Mike's (they used to have some actual Habs ads if I recall) pay when other people in the city can just do it for free under the guise of civic pride?
I know where you're coming from, but does every bar with signed jerseys on the wall, or pictures/paintings clearly displaying any logos on them, pay licensing fees for each item on the wall? I don't think so. And as far as I know, there is absolutely no fee involved with broadcasting Hockey Night in Canada in your establishment as long as you're not charging for admission.

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