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05-17-2011, 07:28 AM
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After being warned of infringement the guy painted the logo out of the poster. Who cares if the NHL bills him, they need to enforce that bill by suing the guy. He can then claim he complied to their request by eliminating the logo and file a cross demand in excess of what he is being billed. The NHL has no recourse other than suing and if they do, it will escalate and do nothing but create advertising for the guy's business. It's a win-win for the guy and a scandal for the NHL if they pursue this. As far as damage to the brand or logo that is pure garbage. The more the brand is visible the more value it has. By drawing a conclusion that the logo loses value by being displayed illegally is ridiculous. It actually gains value in terms of exposure.

This is a waste of time for the NHL and shows ill will. Where did they get the figure of 89K anyway? Can they prove that they suffered damages totaling that amount? This isn't the USA where you just sue for any amount you pull out of thin air. Here, you have to suffer damages equal to what you are suing for.

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