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05-17-2011, 02:07 PM
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Originally Posted by ECWHSWI View Post
That's where you're wrong IMO (I'm no lawyer), the radio station doesnt claim to be associated with... but Basha didnt claim to be either... and yet, basha is fined...
Basha hasn't been fined. The NHL has just begun the process of litigating him for trademark violations.

It's rarely in a corporation's interest to pursue these kinds of battles any farther than they need to go to achieve the end they want. If threats or initiating the legal process gets the message across (which it did in this case), it's not prudent to waste time and resources on dragging things out. It's very likely that the NHL will drop the case, or agree to a small settlement with Basha to address his unintentional wrongdoing.

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