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06-29-2011, 06:43 PM
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Originally Posted by Clock View Post
Great point, 'tip. Interesting perspective.
When one takes Pegula's professed time table of 3 years to win not just 1 Cup but more than 1, urgency is clearly on his mind and time is of the essence. I sense that he's learned enough in his business dealings that pennywise, pound-foolish applies more often than not and that the best marketing tool any successful venture can use is action by doing.

If he spends $$$ to sign Richards but in so doing, the marketing message that such a huge investment/willingness will have changes a lot of agents, players and media members' minds in one fell swoop. Subsequently, it makes the next potential acquisitions not only easier to make but soon lead to players wanting to discount their asking price just to hop on the Pegula bandwagon. Ultimately, that $$$ he spent ends up coming back to him and his team at two or three times the value he first spent.

It's a smart way to approach it and one I firmly believe he's working under.

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