Trouble at CKAC
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09-02-2011, 07:17 PM
Join Date: Mar 2008
team990 is succeeding not just because they are local, but because they are also appealing to the younger local sports fan. CKAC imo failed with the latter.
The difference in the two is 990 programming provides content, humor and wit.... that younger listeners can relate to... particularly younger anglo males who sometimes feel disconnected to other local media options...
Ăs for Bell and Torontofication of 990 -- not going to happen. The savings of ridding local programming won't outweigh the costs of syndicating toronto radio.
Bell has been very competent to date with it's growth strategies -- they might have crappy customer service but they are very smart when it comes to doing what's best for their bottom line.
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