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09-06-2011, 08:48 PM
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2012 Habs Ad Campaign...Plagiarism?

In recent years the Habs have been regarded as one of the best teams when it comes to marketing. Recent memorable campaigns have included; The City is Hockey/La Ville Est Hockey and We Are Canadiens/Nous sommes Canadiens.

For 2012 the habs are going with Rise Together/S'Élever Ensemble. The link below take you to the Canadiens landing page, which shows one face composed of two different players.

The concept is not only very different from past years, but it also seems to be a carbon copy of an NBA Marketing Campaign that originated in 2008.

Here is the 2008 NBA Playoffs Ad Campaign: There Can Only Be One

Seems pretty astonishing that the marketing research department failed to come across this. One would expect that an organization as storied and proud as the Canadiens, would put forth more effort and research into their primary marketing campaign, than to simply copy and paste something that was already done a few years ago.

Your thoughts?

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