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10-04-2011, 02:39 PM
  #46
Mayor Bee
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To avoid creating a huge wall of text, I broke up this part into another post.

It's commonly said (emphatically, I might add) that the NHL switched to dark at home in order to drive sales of the dark jerseys. In fact, every year that merchandise sales have been tracked (25-30 years), the dark jerseys have ALWAYS made up the overwhelming majority of sales. We're talking somewhere between about 65-80%. Most people, given the choice, defer to the dark jersey not because it necessarily looks better, but because it's going to be worn to games...and dark jerseys won't stain or show stains the way that a white jersey will. The only group that collectively tends to prefer white jerseys are collectors of game worns, because the whites show wear much better than the darks.

And since pretty much every team has the same logo on the white jersey as the dark home jersey, it's not a big deal either way. The obvious exceptions were Pittsburgh from 1992 to 2002 and Atlanta with their first set.

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