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10-06-2011, 08:55 AM
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I was told by a friend that worked at a mojor hockey retailer that they wait for awhile to drop their prices on the higher end sticks. The stores start dropping the lower end to middle end sticks first and when they go out the door then they will drop the price on the higher ends last.

He told me that for the lower end sticks there isn't as much of a mark up on them, but as you start moving up in quality of the stick the mark up gets more and more, so they try to recover any loss on lower end sticks.

Makes some sense to me as I just bought my x40 stick last weekend for $70 dollars and they also had ST's marked down from $160 to $130. Most of the higher end sticks weren't marked down yet.

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