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10-16-2011, 10:35 PM
Lshap's Avatar
Join Date: Jun 2011
Location: Montreal
Country: Canada
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Originally Posted by Bullsmith View Post
I think there are lots and lots of business models that prioritize secrecy and release the minimum information possible about product launches in advance of having the product actually ready to launch. In the "entertainment" industry in particular. From major films to the latest iphone, keeping the paying audience fully informed in advance about what's coming it not exactly industry norm. The way the habs are behaving about Markov is textbook, really. Could they do things differently, certainly. Would it sell more tickets? Hell no. Markov will sell tickets if he shows up and fans will rage at the Habs if he doesn't. Playing with our expectations in the meantime is how 990 makes a living, not the CHC.
Secrecy works when it's embedded in the business rules. Banking, law, health -- all rely on a healthy dose of confidentiality because that's what the customers want.

Not so with entertainment; for better or worse, we want anti-secrecy. The movies? Geez, the studios will do anything to spoon-feed us info, keeping us tuned in to its product long, long before the product is even in theaters. Secrecy - what secrecy? We get a never-ending stream of breadcrumbs sprinkled in print, TV and online, all leading to the release date -- previews, interviews, exclusive behind-the-scenes glimpses, photo shoots, etc, etc, etc -- all of it designed to keep us up to date on the upcoming feature. The real secrecy stuff always comes out, and is poison -- see Megan Fox, Charlie Sheen or Mel Gibson.

Sports is the same. If there's one thing MLB learned -- the hard way with steroids -- it's that secrecy always comes out, and the fans will lambaste you for trying to fool them. I'm not saying a rehabbing Markov is anywhere near the severity of a Roger Clemens or Barry Bonds, or that we have to be wired to Markov's biorhythms to keep tabs on whether he slept well. I'm just sayin' we've moved beyond the time when secrecy was an accepted form of communication for most businesses. Wanna' be secret? Good luck, when every damn hotel and restaurant is laid bare for review on the internet; every actor does a gazillion promo interviews to plug his latest film to the fans; and every athlete exposes the state of his health to the fans who ultimately pay his multi-million dollar salary.

Right or wrong, anyone who makes money entertaining the public owes that public transparency.

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