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11-23-2011, 11:59 AM
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That's a smart move. It's easy to look at the Stars' average ticket price, the cheapest in the league, and think that there's nowhere to go. But that's mostly derived from the vast swaths of upper bowl seats that go for less than they do in the average NHL rink. And as anyone who's been in the AAC knows, many of those seats only put you in the vague vicinity of a hockey game. Seeing a game there bears little resemblance to the experience Stars fans first had at Reunion. The lower bowl, meanwhile, remained exorbitantly expensive in most cases despite the tepid demand.

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