New Taylormade Hockey sticks
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03-28-2012, 10:02 AM
Join Date: Jul 2007
Location: St Paul, MN
You have to go one of two ways in an oligopoly:
- Price leadership, as in marketing a similar product with the lowest price. Usually smaller companies will do this, like Base and Harrow, although the "similar product" part is debatable.
- Product differentiation aka gimmicks. Everybody does it, some are good features (kickpoints, blade dampening), some are useless (holes in the shaft).
We'll have to see where this lands on the gimmick scale.
On the ice, it's overwhelmingly Bauer and Easton, with a pretty even sprinkling of other stuff. Few people are using high end sticks at my level, but the ones who do are usually not using CCM.
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