Quote:
Originally Posted by TonySCV
The Designated Market Area of Los Angeles includes a total population of 17,755,629, stretches from Ventura County all the way down the Pacific Coast through Orange County and as far east as the Arizona and Nevada borders. It comprises an area of 27,500 square miles, making it the largest DMA geography in the US.
A subset of that 17+ million number have TV's (approx. 5,600,000). A 13.6 rating / 25 share = of the 5.6MM households that have TV's (turned on or off), 13.6% of those households were watching the game and 25% of households with TVs turned on were watching.
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Thanks for the clarification!