The Official BlackBerry Thread | Part 2 | BlackBerry Q10 & Z10 Available Now
View Single Post
07-12-2012, 06:39 AM
Join Date: Aug 2008
If RIM gave two ***** about "Canadian jobs", they wouldn't have sat on their ass for as long as they did. And that's a lame argument too, wanting RIM to succeed because people will lose their jobs; these people can find jobs elsewhere, undoubtedly, where their talents will probably go to better use than they did at RIM,
by all accounts
Let’s rewind a few years. Picture yourself sitting in an executive briefing at Research In Motion. You’d hear Mike Lazaridis unequivocally state time and time again that BlackBerry smartphones would never have MP3 players or cameras in them because it just does not make sense when the company’s primary customers were the government and enterprise. “BlackBerry smartphones will never have cameras because the No. 1 customer of ours is the U.S. government,” Mike Lazaridis would say in meetings. “There will never be a BlackBerry with an MP3 player or camera.”
There will never be a BlackBerry with an MP3 player or camera.
The fact is, that RIM didn’t only miss the boat in terms of product features and device trends as we now know, but the underpinnings of the company’s consumer failure began all the way back in 2005 with bold statements like these, combined with a lack of research and development in numerous key areas.
Mike Lazaridis would say that the most ridiculous idea was to name a phone with a marketing-derived name, like the Motorola RAZR. “BlackBerry will never do that, it will always be a model number,” he said to executives. “A BlackBerry with a name is ridiculous.”
“Here we are, as young, brazen people, and we’re just like, ‘Mike, you’re missing out. There’s a trend here; it’s a social and collaborative scene in certain media circles’,” one former executive said, describing the general feeling among other executives at the company. “Now look at what’s happened 4 or 5 years later — an MP3 player, camera, name, all done reluctantly.”
Last edited by Coldplay: 07-12-2012 at
View Public Profile
Find More Posts by Coldplay