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07-17-2012, 10:44 AM
Not The One
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Join Date: Feb 2002
Location: Montréal, Qc.
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Originally Posted by Et le But View Post
As an international fan with only basic French who would listen to TSN 990 on my phone while commuting, I would find a bilingual station very interesting. As a Habs fan I'm used to that situation.

But I can't see it marketable, unfortunately there's still a lot of stubborn people out there who want one or the other and will complain if they think one language is used more than the other.

Also I'm not sure how to get that to work legally.
I don't think the idea of a bilingual "talk-radio" station can stand up to any degree of scrutiny.

- In what language will the games be broadcast? Either way, you loose a part of your audience to another station.

- In what language will interviews be made? English translated to french afterward? Standard for francos but you get ticked-off anglos who switch to another channel. French translated to english? Anglos switch to another station, and probably francos if the translation doesn't work well. Bilinguals feel both are a waste of time.

- Will every subject need to be discussed twice for each audience? How about callers who ask the same questions. Not interesting, people will switch stations.

- How are they going to sell ads, knowing that in either language some ads will not be understood by many of the listeners. Again, people will just switch stations during the ads.

- Who will want to host the shows? Most of the franco personnalities are bilingual, but maybe not enough to go on the air in english, and non montreal natives will definitely not be fluent enough in french to hold a conversation.

In summary, you'll halve you potential audience in either languague, halve you content because everything will need to be repeated and re-disscussed, you can only broadcast the games in one language at a time, you severely restrict your choice of hosts and you limit the amount of advertisers you can have and how much you charge them. Loose, loose, loose, loose, loose.

To illustrate my point, CJAD gets a 0.0% market share among francophones, and 985FM gets a 1.1% share in english, versus their 24% shares in their target languages. It just doesn't work.

Originally Posted by HabsByTheBay View Post
What is the legal problem? It would be the most hilarious circumstance if a country which preaches official bilingualism wouldn't be able to properly regulate a bilingual station.
See my post above for the practical reasons. How many english-speaking americans watch latin language tv channels?

If HFBoards can't be half-assed to operate a bilingual message board, how is a commercial broadcast company supposed to do the same and make a profit.

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