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08-07-2012, 09:09 AM
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Originally Posted by WhipNash27 View Post
Not if other NA sports to it as well.

If the NBA, MLB, and NFL did the same thing, then the NHL doing it wouldn't make one bit of difference.

Also there's a difference between one or two smaller ads vs covering the entire jersey in ads.
There is and you make a fair point. However, it is a step towards plastering the jersey with even more ads. If the NHL show some discipline it could stop at one discrete ad, but once revenue starts coming from that, I fear they will be tempted to take another step.

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