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08-08-2012, 01:09 AM
  #74
jniklast
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Join Date: Sep 2007
Country: Germany
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Quote:
Originally Posted by Hockey Team View Post
for those of you saying one or two small ads doesn't look bad, sure.

3 years later.. 3 small ads doesn't look too bad, so OK

5 years later.. the jerseys are plastered with ads.

If they start putting ads on jerseys, there will be more and more once teams get a taste of the money.

For the ad that chevy pays 80 million a year for, I don't think the team has the option of selling more ad space. Chevy probably is paying that money on the condition of exclusivity.

As far as tradition goes... welcome to corporate america.
That's not what happened in soccer. The for best leagues (England, Spain, Germany and Italy) plus the Champions League only allow that one ad. Granted it's a big ad, but still, the leagues withstood the temptation of adding more ads for more than 30 years. I see no reason why the NHL couldn't do the same.

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