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08-11-2012, 05:07 AM
I Won a Contest
Join Date: Nov 2006
Originally Posted by
NBC/Versus has been featuring Ovie for well over two years. He was in the All Star game promos last year, despite not playing in the game. He was in that commercial where the Caps and Flyers played on an icy tarmac as well. I remember him being in plenty of ads.
Exactly, they have been ft. him in the past two years as his entertainment value had already dropped. Post being neutered by the league.
Two years was far too late. They should have been all over him 5 years ago as any caps fan with a mind for marketing knows.
But the NHL marketing guru's pushed all in on Sid instead.
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