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09-05-2012, 03:55 PM
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Join Date: Mar 2011
Location: Maricopa County
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I think it was a mixture of wanting new blood and dealing with the backlash of an out of town agency. From last year:

The NHL's Phoenix Coyotes have been busy defending their decision to bypass local ad agencies in favor of Minneapolis-based Fallon.

The Coyotes hired Fallon as its agency of record last week, and they had a lot of nice things to say about the ad firm in a story in our sister paper, the Phoenix Business Journal.

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