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09-07-2012, 01:54 PM
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Originally Posted by naurutger View Post
ANDERSON Advertising & Public Relations Named Agency of Record for NHL's Phoenix Coyotes

At least they are local, other campaigns they run:

Will this help?
My guess is that it helps from a cost management perspective. The group in Minnesota probably worked with much higher profile clientele, and therefore, would charge more as part of a marketing campaign. Add in that while most ideas were completed through teleconferencing, etc., it makes more sense that if management had to meet face-to-face with the group 4-5 times in a year, that it would be in the best interest to stay local....

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