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09-11-2012, 04:10 PM
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Join Date: Feb 2002
Country: Finland
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Originally Posted by vsk92 View Post
Jokerit lost Helsingin-Sanomat as it's sponsor as result of ET game ??
Originally Posted by Juzmo View Post
They did that because they have highlighted "fair play" and "respecting others" when sponsoring sports.
Sort of ironic since Sanomat Oy's other outlets still sponsor Jokerit (IIRC, Sanomat are huge owners of Jokerit as well?) and Helsingin Sanomat will probably return next season.

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