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09-12-2012, 01:05 PM
Boom Boom Anton
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Originally Posted by geehaad View Post
Do we know that Winter Classic is a cash cow, for sure? I've never seen numbers for it, so I don't know how much of a line in the sand it is.
I don't think it really is. I tried (briefly) looking to see if there was anything out there that says how much it makes because I can't believe 1 game is that huge of a deal from revenue compared to the other 1200+ regular season games, the playoffs, ASG, and the cup. I couldn't find any numbers.

Logically though, it can't be a very large % of the total league revenue, but it is one of the NHL's better marketing tool, especially with the NBC TV contract so it's probably key for that and hard to assess the revenue impact from that.

Last edited by Boom Boom Anton: 09-12-2012 at 02:19 PM.
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