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To my understanding, as far as ratings go, the Winter Classic numbers rival the SC Final numbers. I believe the WC has averaged around 4 million viewers since it's induction.
I also have to believe with
The amount of tickets sold to fill the football/baseball stadium
The concessions, etc.,
The new jerseys sold (the faux throwback ones that a lot of teams are doing)
And the stuff like the HBO 24
It's got to bring in a lot compared to a regular season game.
But yes, if the owners and the players are still miles apart by the time it comes along, it may not matter what they're losing. I'm optimistic that there will be some sort of compromise by that point though, with a small enough gap that can be bridged.
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