This tweet from BizNasty is pretty telling. The owners and players can talk about the "fans" all they want, but in reality, it's just lip service.
Quote:
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Fans. The players understand your frustration. But at the end of the day we are fighting for our futures, not yours. That's the reality.
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The only way the fans matter is if they stop spending because of all this which impacts owner revenue and players earnings (both salary and endorsements). Based on how the fans reacted after the last lockout, I don't see that happening.