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09-20-2012, 07:50 PM
  #84
TheDaysOf 04
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http://www.tampabay.com/sports/hocke...ning-a/1252593
Quote:
For second time in eight years, NHL lockout costs Tampa Bay Lightning a significant marketing opportunity
Quote:
It was interesting Thursday to hear Tod Leiweke talk about the NHL's current player lockout, because it is exactly how the Lightning viewed the 2004-05 version.

"Hopefully it gets resolved," Tampa Bay's chief executive officer said. "We've worked so hard to grow and maintain. We don't want the wind out of our sales."
Quote:
For the second time in eight years players are locked out in a labor dispute, and both times — in a stunning display of either bad timing or bad luck — it has disrupted the Lightning's chances to make even more inroads, competitively and economically, into its non-traditional market.
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"What they're trying to do with the anniversary is find an emotional connection with the fans," said Campbell, now an executive vice president of a local real estate investment firm. "Next year they'll come back and say it's the 10th anniversary of the Stanley Cup champion. You work with what you're dealt."

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