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09-20-2012, 07:50 PM
TheDaysOf 04
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For second time in eight years, NHL lockout costs Tampa Bay Lightning a significant marketing opportunity
It was interesting Thursday to hear Tod Leiweke talk about the NHL's current player lockout, because it is exactly how the Lightning viewed the 2004-05 version.

"Hopefully it gets resolved," Tampa Bay's chief executive officer said. "We've worked so hard to grow and maintain. We don't want the wind out of our sales."
For the second time in eight years players are locked out in a labor dispute, and both times — in a stunning display of either bad timing or bad luck — it has disrupted the Lightning's chances to make even more inroads, competitively and economically, into its non-traditional market.
"What they're trying to do with the anniversary is find an emotional connection with the fans," said Campbell, now an executive vice president of a local real estate investment firm. "Next year they'll come back and say it's the 10th anniversary of the Stanley Cup champion. You work with what you're dealt."

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