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09-24-2012, 08:37 AM
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Originally Posted by John Holmes View Post
Besides, with the world the way it is today, with Twitter, Facebook, this blog that blog...there isn't a whole lot of breaking news to be heard of radio anymore.
This is a very good point, and one that we often forget. Mainstream media used to break stories, but now they get beat on that by Twitter, etc. There is nothing they can talk about that you couldn't have looked up yourself hours earlier. This phenomenon has also changed the evening news broadcasts. They used to be about news, but now they are heavy on health, lifestyle, cheap celebrity gossip, etc., because the news already broke hours ago.

The other reality is that there are only so many hard core sports geeks out there. Most of their listeners are casual fans who will switch the dial if they get too hard core all the time on sports. These fans secretly want to hear more about smut and celebrity gossip because that's what they will be talking about at work with their buddies. If you want a second by second breakdown of how the Detroit Lions booted away the game against Tennessee yesterday, including the behind the scenes strategies on trying to draw a team offside, they know that you will be listening to NFL Radio on Sirius anyway. (LOVE my satellite radio - you will peel that out of my cold, dead hands. )

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